Year-end fundraising advice from angels: Don't be afraid

Let’s imagine your charity is behind budget. You’ll be cutting programs and laying off staff next year if more money doesn’t come in. What to do?

Don’t be afraid to ask for what you need. Be specific, like the man asking for three loaves of bread in Luke 11. Here’s my suggested steps to take before sending the email, and a template that might be a helpful starting point.