Donor Relations, church Lori Guenther Reesor Donor Relations, church Lori Guenther Reesor

Thank-you letters for people who didn’t give

If you give a wedding gift, you expect to receive a thank-you note.  It’s common courtesy.  If you don’t give a gift, you generally don’t get a thank-you note.  Obvious, right? However, in church giving often nobody gets a thank-you note.  Nobody gets thanked.  Really.  In many churches, donors get an annual receipt with no thank-you letter. But I’m proposing here that everybody gets a thank-you note. Here’s why: gratitude generally and thank-you letters in particular make a good springboard into generosity.

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