Whom do Christian donors trust?

Trust. It’s everything. I’ve been researching Christian donors for years. The declining trust in institutions does not surprise me one bit!

Trust is based on the local and the familiar as this infographic illustrates.

I know denominations and denominational charities (relief & development, missions etc.) do great work. Don’t take these findings personally and don’t give up! Take every opportunity - and create new opportunities - to tell stories about your ministry.