Fundraising Lori Guenther Reesor Fundraising Lori Guenther Reesor

How many Canadians donate to charity?

Fewer donors are giving more. The number of people donating is down, the total amount of donations is up. This has been the trend for about a decade.

Only 18.4% of Canadians claimed a charitable tax credit on their 2020 Income Tax.

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Fundraising Lori Guenther Reesor Fundraising Lori Guenther Reesor

Year-end fundraising advice from angels: Don't be afraid

Let’s imagine your charity is behind budget. You’ll be cutting programs and laying off staff next year if more money doesn’t come in. What to do?

Don’t be afraid to ask for what you need. Be specific, like the man asking for three loaves of bread in Luke 11. Here’s my suggested steps to take before sending the email, and a template that might be a helpful starting point.

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