church Lori Guenther Reesor church Lori Guenther Reesor

Pray first, then write the thank-you letter

Giving is a spiritual discipline like prayer. Both are lifelong practices, and there’s always something new to discover.

Once you can write an offering prayer, you can write a thank-you letter. Both are grateful acknowledgements of everything we have received from God, and the blessing of being able to share with God’s people.

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Donor Relations, church Lori Guenther Reesor Donor Relations, church Lori Guenther Reesor

Thank-you letters for people who didn’t give

If you give a wedding gift, you expect to receive a thank-you note.  It’s common courtesy.  If you don’t give a gift, you generally don’t get a thank-you note.  Obvious, right? However, in church giving often nobody gets a thank-you note.  Nobody gets thanked.  Really.  In many churches, donors get an annual receipt with no thank-you letter. But I’m proposing here that everybody gets a thank-you note. Here’s why: gratitude generally and thank-you letters in particular make a good springboard into generosity.

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Fundraising, Donor Relations Lori Guenther Reesor Fundraising, Donor Relations Lori Guenther Reesor

How long does it take a charity to thank donors?

The hand-written notes appeared a month before the prefab letters. It seems paradoxical, but apparently a personal note is much quicker to write than a generic boilerplate.

This little experiment has shown how important thank-you letters are. I feel like if I didn't give again to some of these charities, they wouldn't notice.

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